The Cheese is Mine, Cat!

Last year, a Canadian television commercial for Armstrong Cheese showed an elderly woman feeding her cat all sorts of tasty human food, but when she pulls out the cheese, the woman shoves the curious cat off the table, and hisses, "The cheese is mine, cat."

I emailed the company, telling them I found that 'shove' a bit brutal. The company responded, saying I wasn't the only one offended, and they assured me the cat wasn't harmed during the filming of the commercial. They didn't pull the ad, but cut out the shove. Now, the cat appears to simply fall from the table.

I don't know why I'm sharing this with you. Perhaps just to say that if a few raised voices can make a change to an obscure and probably harmless commercial, think what we can do when it comes to something that really matters.